Social Media Marketing Manager / Consultant – Denver, CO

Job Overview

We are seeking an energetic and strategic Social Media Marketing Manager to elevate our brand presence across digital platforms. This role is perfect for a creative professional passionate about crafting compelling content, analyzing media performance, and engaging audiences through innovative social media strategies.

Based in Denver, CO, you will lead the development and execution of dynamic social media campaigns that drive brand awareness, foster community engagement, and generate measurable results. Your expertise in digital marketing analytics, content creation, and media management will be instrumental in shaping our online voice and expanding our reach.

Duties

• Develop comprehensive social media marketing strategies aligned with overall brand goals to increase visibility and engagement across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create, curate, and manage engaging content including graphics, videos, photography, and written posts using tools like Adobe Creative Suite (Photoshop, Illustrator) and media editing software.
• Monitor social listening tools to track brand mentions, industry trends, and competitor activity; use insights to refine campaigns and respond proactively to audience feedback.
• Manage social media advertising campaigns on platforms like Facebook Advertising; optimize ad performance through targeted keyword research and audience segmentation.
• Analyze social media analytics and marketing online analytics to measure campaign effectiveness; prepare detailed reports on media performance metrics including reach, engagement, conversions, and ROI.
• Coordinate with public relations teams to ensure consistent branding and messaging; build relationships with influencers and media outlets to amplify campaign reach.
• Oversee social media management tools such as Hootsuite and Buffer for scheduling posts, monitoring activity, and streamlining workflow.
• Engage actively with followers through comments, messages, and community interactions to foster a vibrant online community.
• Conduct regular digital marketing performance monitoring to identify opportunities for growth; adjust strategies based on data-driven insights.

Qualifications

• Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in social media platforms’ management tools (Hootsuite, Buffer) and analytics dashboards (Google Analytics).
• Skilled in content creation using Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite applications; video editing skills are a plus.
• Strong understanding of SEO principles, keyword research techniques, and web analytics for measuring online marketing success.
• Excellent written communication skills with the ability to craft compelling content tailored to diverse audiences.
• Knowledge of social listening tools and techniques for monitoring brand reputation and industry trends.
• Ability to manage multiple projects simultaneously while maintaining attention to detail; proactive problem-solving skills are essential.
• Familiarity with Facebook Advertising campaigns and experience optimizing paid social media ads for maximum impact.
• Experience in relationship management with influencers, partners, or key stakeholders within the digital space is advantageous.

Join us in shaping innovative social media strategies that inspire audiences worldwide! This paid position offers an exciting opportunity to make a tangible impact through creative storytelling combined with data-driven insights—helping us grow our brand presence while advancing your career in digital marketing excellence!

Pay: $21.00 - $25.00 per hour

Expected hours: 40.0 per week

Benefits:

• Dental insurance
• Health insurance
• Vision insurance

Work Location: In person