Product and Brand Manager - Sports

Product and Brand Manager - Sports

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Summary

As a Product Manager, you will oversee the entire product lifecycle, from conception to launch, ensuring that our offerings meet the needs of our customers and drive business growth.

Your primary focus will be on the ongoing improvement of our sports-related mobile applications, helping define a cloud-based platform for analytics, but you will also be responsible for OEM partner management, increasing our online social media presence, working with customers to identify new features, and in the enhancement or our industry-leading sports radars to meet customer needs.

Essential Duties and Responsibilities

A. Product Strategy and Roadmap:

• Develop a clear product vision and strategy for the sports product line, including baseball-related mobile applications and their integration with our radar sensor technologies.
• Define the product roadmap and prioritize features and enhancements based on customer needs, market trends, and business goals.
• Conduct market research and competitor analysis to identify opportunities and stay ahead of industry trends.

B. Application Development:

• Collaborate with cross-functional teams, including software developers, UX/UI designers, and QA engineers, to define and deliver high-quality baseball applications.
• Gather requirements from customers and stakeholders, translating them into user stories, functional specifications, and development tasks.
• Ensure timely and efficient development cycles by employing agile methodologies and effective project management techniques.

C.

Radar Gun

Design:

• Work closely with engineers and designers to enhance our radar guns/sensors to be tailored to the specific needs of baseball players, coaches, and scouts.
• Conduct user research and usability testing to gather feedback and iterate on design concepts.
• Define product specifications, including performance requirements, user interface, and ergonomics, while considering market trends and technological advancements.

D. Business Development:

• Identify potential partners and cultivate relationships to enhance product offerings and expand market reach.
• Collaborate with partners to define integration strategies and ensure seamless interoperability with their systems or platforms.
• Negotiate and manage contracts, including pricing, terms, and ongoing collaborations.

E. Online Social Media Presence:

• Develop and execute a comprehensive social media strategy to increase brand awareness, engage with the baseball community, and drive user acquisition.
• Create and curate engaging content for social media platforms, including articles, videos, graphics, and user-generated content.
• Monitor social media channels, respond to user inquiries, and manage online reputation.

F. Customer Engagement:* Act as a liaison between customers and internal teams, gathering feedback and translating it into actionable insights and product improvements.

• Conduct customer interviews, surveys, and usability studies to understand pain points and identify new features or enhancements.
• Continuously monitor customer satisfaction and user engagement metrics, making data-driven decisions to optimize product performance.

Qualifications and Skills

• Strong knowledge of the baseball industry, including rules, equipment, and technology trends.
• Proven experience as a Product Manager, preferably in the consumer software or hardware industry.
• Familiar with software development methodologies (e.g., Agile, Scrum)
• Demonstrated ability to translate customer needs into well-defined product requirements and effectively communicate them to cross-functional teams.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with stakeholders at all levels.
• Creative thinking and a passion for innovation, with the ability to identify new market opportunities and propose novel product solutions.

Essential Job Functions

To perform the job successfully, an individual should demonstrate the following competencies:

• Resource Manager – effectively manage internal and external staff and contractors, vendors, customers, hardware and software systems, projects, processes, functions, and tasks.
• Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully.
• Project Management – Analyze, define, document, and manage people, resources, time, and deliverables.
• Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions.
• Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
• Diversity - Demonstrates knowledge of EEO policy; Shows respect and sensitivity for cultural differences.
• Ethics - Treats people with respect; Works with integrity and ethically; Upholds organizational values.
• Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization's goals and values. Interfaces with ACI officers, Executive Committee members and department heads to ensure that their concerns, needs, and wishes are understood and addressed.
• Quality - Demonstrates accuracy and thoroughness; Looks for ways to continuously improve and promote efficiency, effectiveness, and quality; Monitors own work and the work of the IT group to ensure quality.
• Safety and Security - Observes safety and security procedures; Determines appropriate action beyond guidelines; Reports potentially unsafe conditions; Uses equipment and materials properly.
• Attendance/Punctuality - Is consistently at work, at meetings, and on time.