Marketing Manager – Healthcare Business Development & Marketing

About the Position

Apple Home Care LLC is seeking an experienced, strategic, and results-driven Marketing Manager to lead the company's entire marketing department, overseeing both traditional healthcare marketing and digital marketing initiatives.

The successful candidate will be responsible for managing and developing the marketing team, expanding the agency's referral network, increasing client acquisition, strengthening brand awareness, and implementing effective digital marketing strategies.

This leadership position requires a hands-on professional with expertise in healthcare business development, community outreach, social media marketing, digital advertising, and marketing performance analytics.

Key Responsibilities

• Department Leadership: Lead, supervise, train, and manage the marketing team. Establish performance targets, monitor productivity, and ensure accountability across all marketing activities.
• Healthcare Business Development: Develop and maintain relationships with hospitals, physicians, social workers, discharge planners, rehabilitation centers, senior living communities, managed care organizations, and other relevant referral partners.
• Traditional Marketing: Conduct in-person outreach, professional networking, facility visits, presentations, community engagement, and referral development.
• Digital Marketing & Social Media: Plan and oversee social media campaigns, digital advertising, online brand visibility, and lead-generation initiatives.
• Lead Generation & Client Growth: Develop strategies to generate qualified inquiries, increase referrals, improve lead conversion, and grow the agency's active client census and authorized service hours.
• Brand Management: Ensure consistent branding and messaging across digital platforms, marketing materials, community outreach, and professional communications.
• Strategic Planning: Analyze competitors, identify new market opportunities, manage marketing resources, and provide regular performance reports and growth recommendations to company leadership.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field preferred.
• At least 3 years of relevant marketing, business development, or related professional experience.
• At least 1 year of experience managing a marketing team or leading multiple marketing functions.
• Previous experience in home care, home health, senior care, or healthcare marketing strongly preferred.
• Demonstrated ability to develop referral relationships and generate measurable business growth.
• Strong knowledge of social media marketing, digital advertising, SEO, website analytics, and lead-generation strategies.
• Experience with CRM systems, marketing analytics, campaign management, and performance reporting.
• Excellent leadership, communication, negotiation, presentation, and organizational skills.
• Ability to conduct in-person outreach, attend networking events, and travel within the assigned service area as required.

Compensation & Benefits

Annual Base Salary: 70,000 – 80,000, commensurate with experience and qualifications.

The benefits package includes:

• Paid Holidays
• 401(k) retirement plan
• Life insurance
• Health insurance
• Dental insurance
• Vision insurance

Specific benefit eligibility and plan details will be provided during the hiring process.

How to Apply

Interested candidates should submit a resume highlighting their experience in healthcare marketing, team leadership, referral development, and digital marketing.

Apple Home Care LLC is seeking a marketing leader who can integrate traditional relationship-based outreach with modern digital strategies to drive measurable results and support sustainable company growth.

Pay: $80,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Education:

• Master's (Required)

Experience:

• Marketing: 3 years (Required)

Ability to Commute:

• Upper Darby, PA 19082 (Required)

Work Location: In person