Regional Sales Manager - TBR

Apollo Tyres Ltd is an international tyre manufacturer and the leading tyre brand in India. The company has multiple manufacturing units in India and a unit each in The Netherlands and Hungary. The company markets its products under its two global brands – Apollo and Vredestein, and its products are available in over 100 countries through a vast network of branded, exclusive and multi-product outlets.

Job Title

Regional Sales Manager - TBR

Location: Atlanta

Reports to (Position): US National Sales Head

Department/Function: Sales

Purpose of the Job: The Regional Sales Manager – TBR is responsible for driving territory sales performance and market expansion across multiple states by delivering revenue and unit volume targets, strengthening distribution across TBR network, and executing strategic sales initiatives.

The role focuses on developing and managing strong relationships with dealers, fleets, and key accounts, while identifying new business opportunities and ensuring effective pricing, promotions, and program execution.

Additionally, the role involves collaborating cross-functionally, leveraging data and market insights, and maintaining a disciplined sales approach to optimize sales mix and drive sustained business growth within the assigned territory, with approximately 60–70% travel across the Northeastern Zone.

Major Responsibilities

• Territory Sales Execution and Team Management Manage a multi-state territory (3+ states) overseeing sales performance and market growth across CV/TBR, OHT, and PC channels.
• Achieve monthly and annual unit volume targets.
• Execute national and local sales programs, promotions, and pricing strategies.
• Maintain pricing integrity and program compliance within the territory.
• Structure weekly travel schedule based on customer priority and opportunities.

Customer & Fleet Management

Manage day-to-day relationships with dealers, fleets, and key accounts.

Conduct regular in-person customer visits and joint calls with Dealer Sales Reps.

Onboard new dealers across all channels and sign new national account fleets.

Assist customers with product training, inventory planning, and ensure issues are resolved.

Prepare business reviews as needed for Zone Manager.

Strategic Sales Planning

Maintain and execute a structured call schedule with key customers and targets.

Utilize tools such as RigDig, sell-out reports, and inventory analyze reports.

Track and update sales pipeline and call activity.

Submit accurate and timely call notes with meaningful insights.

Collaboration & Reporting

Work closely with Zone Manager on territory planning, account strategy, and goal setting.

Collaborate with Customer Service, Field Engineering, and Supply Chain to support customer needs.

Communicate market trends, competitive intelligence, and customer feedback to Zone Manager and leadership.

Participate in regular team calls, meetings, and trainings.

KPI:

Revenue per Employee (35%)

Unit Volume Goal (20%)

Distribution Growth (20%)

Sales Mix - Strategic Products (15%)

Customer Health (10%)

Skills:

Competencies

• A background in growing businesses. Thinks and acts like an entrepreneur
• Experience building relationships
• Strong communication and negotiation skills
• Detail oriented and willing to get into the work at ground floor level
• Good reasoning and analytical skills
• Problem solver and strategic thinker
• Ability to identify and close on opportunities
• Ability to understand priorities, multi-tasking and meeting deadlines
• Timely responsiveness to all levels of the organization
• Creativity in collecting various sources of data
• Self-starter with effective management, consultative selling, as well as presentation and communication skills

Communication & Influencing Skills

• Confident in conducting customer meetings, negotiations, and presentations
• Ability to influence buying decisions through consultative selling
• Clear and concise communication with internal and external stakeholders

Personal Development

• Maintain strong product and industry knowledge across all segments.
• Actively participate in training and development opportunities.

Demonstrate accountability, professionalism, and a commitment to team success.

Relevant Experience:

• Minimum of 5 years of tire sales experience.
• Strong sales, and customer engagement experience
• Proven track record in developing and securing new business opportunities.
• Willingness to travel extensively (60–75%); a valid driver’s license is required.

Knowledge (Technical/ Functional)

• Strong Microsoft Suite skills (Excel, PowerPoint, Word)
• Competency and comfort with web- based applications
• Strong writing skills

Education Qualification(s):

• Requires college degree.