Marketing Analyst

Job#: 3057379

Job Description:

We are seeking an experienced

Analyst, Buyflow Effectiveness

to support the performance, optimization, and measurement of customer-facing digital sales experiences. This role serves as the primary analytics partner to a team focused on driving new residential internet and connectivity customers through digital channels.

Working closely with Product Managers, Digital Sales leaders, and Analytics & Reporting partners, this individual will transform complex data into actionable business insights, identify opportunities within the customer journey, and help ensure website experiences are optimized for engagement, conversion, and revenue growth.

This is a highly visible role requiring strong analytical expertise, executive-level communication skills, and the ability to proactively identify trends, risks, and opportunities before they impact business performance. The ideal candidate combines deep expertise in Adobe Analytics and digital experimentation with strong business acumen.

They are comfortable acting as the analytics lead within a product-focused organization, can confidently interact with executive audiences, and know how to connect customer behavior data to meaningful business outcomes. This person is proactive, strategic, detail-oriented, and capable of turning data into recommendations that drive measurable growth.

Key Responsibilities

• Serve as the lead analytics resource supporting digital sales and website buyflow performance across residential products.
• Analyze customer journey and website performance data to identify behavioral trends, friction points, conversion barriers, and optimization opportunities.
• Develop meaningful reporting frameworks and dashboards that provide visibility into customer behavior and digital sales performance.
• Partner closely with Product Managers and cross-functional stakeholders to evaluate the effectiveness of website enhancements, new features, and customer experiences.
• Establish performance baselines and measure pre- and post-launch impact of digital initiatives.
• Lead testing and optimization efforts, including A/B testing, personalization strategies, test design, analysis, and interpretation of results.
• Leverage Adobe Analytics and related digital analytics platforms to generate insights and recommendations that improve conversion and customer acquisition.
• Identify negative performance trends early and provide actionable recommendations to mitigate risk and improve results.
• Collaborate with Analytics & Reporting teams to validate reporting methodology, ensure data consistency, and align performance metrics across the organization.
• Create executive-ready presentations and reports that clearly communicate performance results, business impact, key learnings, and recommendations.
• Evaluate data through a business and customer lens, translating findings into strategic insights that support executive decision-making.
• Support forecasting efforts related to digital sales performance, customer acquisition, order volume, and the anticipated impact of new website features and initiatives.
• Ensure stakeholders have a comprehensive view of customer journey performance and a clear understanding of what is driving changes in business outcomes.

Required Qualifications

• 6+ years of experience in digital analytics, marketing analytics, ecommerce analytics, customer journey analytics, or related analytical roles.
• Advanced expertise with Adobe Analytics and demonstrated experience leveraging web analytics data to drive business decisions.
• Experience with Adobe Target or similar experimentation and optimization platforms, including test design, execution, and performance analysis.
• Strong understanding of digital customer journeys, conversion funnels, and website performance measurement.
• Experience creating executive-level reporting, dashboards, and presentations that translate complex analysis into actionable business insights.
• Strong analytical and problem-solving skills with the ability to identify patterns, uncover root causes, and recommend solutions.
• Proven ability to synthesize large datasets into meaningful business recommendations.
• Excellent communication and stakeholder management skills, including experience presenting findings to senior leadership.
• Experience working cross-functionally with Product, Marketing, Analytics, and Digital teams.

Preferred Qualifications

• Experience with Customer Journey Analytics, Contentsquare, or similar behavioral analytics platforms.
• Background in ecommerce, digital sales, telecommunications, subscription-based businesses, or other customer acquisition-focused organizations.
• Experience with forecasting, scenario modeling, and performance projections.
• Understanding of digital product measurement and feature adoption analysis.
• Experience supporting executive business reviews and strategic planning initiatives.

What Success Looks Like

• Digital Sales and Product teams have clear visibility into customer journey performance and conversion outcomes.
• Website optimization and experimentation efforts result in measurable improvements in customer acquisition and conversion.
• Executive stakeholders receive concise, actionable insights that inform strategic decision-making.
• Performance risks and negative trends are identified early and addressed before impacting business results.
• Reporting and analytics outputs are trusted, aligned across teams, and consistently used to drive business decisions.
• New digital features and experiences are effectively measured, forecasted, and evaluated against expected outcomes.

Everforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package.

Our commitment to excellence is reflected in many awards, including ClearlyRateds Best of Staffing® in Talent Satisfaction in the United States and Great Place to Work® in the United Kingdom and Mexico.

Everforth Apex uses a virtual recruiter as part of the application process. Click here for more details. By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Everforth Apex and its affiliates, and contracted partners.

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Everforth Apex Benefits Overview: Everforth Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure.

Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts.

In terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA.

Everforth Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our ‘Welcome Packet’ as well, which an Everforth Apex team member can provide.

Everforth Apex Systems is an equal opportunity employer.

We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law.

Everforth Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.

If you require an accommodation under the Americans with Disabilities Act to participate in an interview with a virtual recruiter or to use our website for a search or application, please contact our Benefits Department at [email protected] or 804-523-8228. Please note that this contact information is strictly to be used for medical ADA accommodations and that no other inquiries will be answered.

UnitedHealthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Apex Systems.

© 2026 Everforth, Inc. All rights reserved.

Everforth Apex Systems is part of the Commercial Segment of Everforth, Inc.

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EFOR

4400 Cox Road

Suite 200

Glen Allen, Virginia 23060

Everforth Apex is an equal opportunity employer.

We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law.

Everforth Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Benefits Department at [email protected] or 804-523-8228.

(Do not submit resumes or solicit consultants to this email address). UnitedHealthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Apex.