Small Business Lead — Greece & Cyprus

The people here at Apple don't just create products — they create the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it.

Apple's Sales organization generates the revenue needed to fuel our ongoing development of products and services. This in turn, enriches the lives of hundreds of millions of people around the world.

We grow Small and Medium Business at Apple through our channel partners — collaborating across Apple and with our partners to develop and execute go-to-market plans that drive business development, partner management, and SMB sales programs.

Based in Athens and reporting to the Country Manager for Greece & Cyprus, this is a newly created role responsible for scaling Apple's SMB business across both countries. You will own the segment, unlock growth in a market with significant untapped potential, and accelerate Apple's SMB presence in one of the fastest-growing markets in our region.

This is the first dedicated Small Business role for Apple in Greece & Cyprus — you will take ownership of a SMB business in channel (Retail and Commercial) and scale it with a profound impact on how SMBs across the two countries adopt and benefit from the Apple ecosystem.

Drive the growth of Apple's SMB business in Greece & Cyprus — shaping the revenue strategy, building partner momentum, and delivering results against quarterly and annual goals. Know the SMB market in Greece and Cyprus inside out. Develop partner account plans and strategies that align Apple and partners' growth ambitions to expand adoption of the Apple ecosystem in the SMB segment.

Build a scalable sales engine through channel partners — capture their hearts and minds for Apple through sales programs, enablement tools, and training, enabling them to independently position and close Apple solutions with SMB customers. Regularly assess and communicate the strength and effectiveness of each partnership. Implement Apple's SMB worldwide go-to-market programs for the Greece & Cyprus territory.

Coordinate the funding and prioritisation of partnership activities in-market and manage regional demand generation plans. Design and execute joint marketing plans with channel partners to drive SMB awareness, generate demand, and accelerate Apple ecosystem adoption across the territory.

Strengthen and influence internal and external programs by collaborating cross-functionally with Sales Operations, Finance, Inside Sales, Systems Engineers, the Reseller teams and Strategic Partners. Drive scale and velocity drawing on our successes and our partners' expertise. Identify new SMB growth opportunities across the territory and work with partners to capture them.

Track progress, surface risks, and ensure alignment between reseller and Apple sales teams.

10+ years of experience in sales, channel management, or business development. You’ve balanced delivering on short-term goals while building sustainable demand and long-term value. No matter the audience, you are an expert at presenting and communicating.

You make the complex simple, command a room under pressure, and listen as well as you speak — recognizing perspectives, committing to what is right, and bringing people along for the journey. Apple doesn’t cut corners, in products or in business. You bring the highest level of integrity, honesty, and accountability in all that you do, every single day.

You are a trusted advisor who does what you say you’ll do — and always does what’s best for Apple. You relate well to all kinds of people — up, down, and sideways, inside and outside the organization. You connect and influence the right people both inside and outside of Apple.

In tough situations, you’re trusted to settle disputes, own negotiations and make the hard calls with minimal noise. Excellent command of English — verbal and written. Bachelor’s degree or equivalent experience.

Strong track record of growing SMB or commercial business through partners at scale, preferably in tech. Fluency in Greek is strongly preferred. Comfortable using data and business insights to shape strategy, evaluate partner performance, and drive program decisions.

You empower others to learn, to be curious and ultimately, share your passion for the Apple story. Apple and third-party solutions solve complex business problems in simple and innovative ways. You build competitive and breakthrough strategies that truly shape the future.

You do this by asking why and why not, both stripping out what is not essential and identifying what is. By doing so, you are able to see what’s ahead and identify trends that will be critical for growth. You strive for excellence in everything you do.

Due to changing priorities, urgent customer needs, or a final push to meet a quarterly forecast, you face the daily challenge of where to focus your time and energy. You have a don’t-give-up attitude, and finish — especially in the face of resistance or setbacks. You seize every opportunity and empower others to reach their goals along the way.

You adapt to change and find the right path without necessarily having all the pieces to the puzzle. At Apple, things aren’t always clear, but you shift gears and thrive when asked to explore new ground, rather than waiting on others.