Apple TV Creator Lead, Entertainment

As a part of the broader Apple TV marketing organization, our team's purpose is to build big word of mouth, conversation, fandoms, and love for our brand, titles, sports, and talent. This role leads Apple TV content creator, influencer, and social talent work to connect our brand to culture through trusted voices.

If you are an advanced professional and extraordinary leader who is highly plugged into the internet and popular culture this could be an ideal opportunity. We need someone that can keep a finger on the pulse of conversation across entertainment, pop culture, and brands, and know what it means to listen, participate, and spark thoughtful discussions with fans through content creation.

This role leads Apple TV creator and influencer programs, responsible for day-to-day management of influencer strategy in addition to developing tailored, creator-led approaches and programs that deliver strong creative and clear ROI from concept through execution, across title and brand projects.

You bring deep expertise in the influencer landscape and content creator management, a seasoned storyteller’s instinct, and a cutting-edge understanding of internet culture, short-form video, memes, and zeitgeist content, paired with the rigor to demonstrate real business impact.

As a part of the broader Apple TV Social Marketing team, you sit at the intersection of creator strategy, program management, and creative accountability, building and conceptualizing creator-led formats across titles and programming to deepen audience engagement with Apple TV, while ensuring brand consistency in marketing, messaging, and creative.

Minimum of 7 years of experience in creator partnerships, talent marketing, influencer strategy, or digital media, with a demonstrable track record of building cultural moments and driving measurable business impact at scale within entertainment, sports, or highly consumer-centric brands or platforms.

Comprehensive knowledge of the creator economy: platforms, business models, deal structures, cultural dynamics, and the evolving relationship between creators, talent, brands, and audiences Established network of relationships across the creator, talent, athlete, and representation landscape.

Expertise in creator management and briefing: strategy, identification, briefing, content creation, feedback, and relationship management Experience leveraging social analytics and data to set and report against creator-specific KPIs, using data and intuition to develop content that gets people talking Experience working directly with talent; skilled in pitching, presenting, and reading the room Excellent communicator, strategist, and creative who can set context, influence ideas, and rally teams; adept at taking accountability without control, and using influence without authority Highly skilled at managing multiple complex, simultaneous initiatives, from strategic planning to creative oversight and performance accountability Highly driven self-starter who is proactive, prioritizes well, and can move large amounts of work with precision in a fast-paced, fluid, and ambiguous environment.

Not afraid to lead or follow, and takes smart risks and judgment calls to push high-impact work forward.

Has a deep and broad network of expertise and partners to bring to the work; networks with senior internal and external peers across Apple TV, talent, EPs, and filmmakers Cross-functionally excellent; builds strong relationships and works across a highly matrixed organization Demonstrates learning agility and evolves alongside a dynamic organization; embraces change Bachelors Degree or equivalent professional experience

MBA